Kick Sugar, Keep Candy · #KickSugar Shop All →
Limited-Edition

Halloween
Candy

With up to 93% less sugar than traditional candy, Halloween just got a whole lot sweeter.

*SmartSweets Halloween candy versus leading traditional candy equivalent.

Halloween Gummy Worms · $3.49 Shop now
See the difference
No Artificial Sweeteners No Added Sugar No Sugar Alcohols
SmartSweets Halloween Sour Zombie Buddies bag SmartSweets Halloween Mini Sweet Fish box SmartSweets Halloween Gummy Worms bag, 1.8oz
Shop the lineup
Sourmelon Bites Minis · $9.99 Buy
Pink Lemonade Sour Blast Buddies · $3.49 Buy
Cinnamon Bears · $3.49 Buy

What people are saying

★★★★★

My Favorite

"The sour melon bites are my favourite. I buy these weekly. I need to own stock in SmartSweets the company. Sour melon soothes my sugar craving nervous system."

Kristen D.
★★★★★

As Good As Full Sugar Alternatives

"I was pretty shocked to find out how good these taste relative to the alternatives out there. They've fully replaced regular candy for me."

Justin A.
Hand placing SmartSweets bags into a shopping bag

Stock the pantry

Grab a few bags and go — every flavor is smartly sweetened with high-quality stevia.

🍬 KICK SUGAR, KEEP CANDY 🍬 #KICKSUGAR 🍬 KICK SUGAR, KEEP CANDY 🍬 #KICKSUGAR 🍬 KICK SUGAR, KEEP CANDY 🍬 #KICKSUGAR 🍬 KICK SUGAR, KEEP CANDY 🍬 #KICKSUGAR

Which one does what

Six real flavors, six different cravings — pick the one that matches yours.

Candy Salad

Candy Salad

A sweet-and-sour mix of mini Sweet Fish, bears, sour grapes, sour peaches and Sourmelon Bites in one bag.

$3.49
Sourmelon Bites Minis

Sourmelon Bites

Sour-sugar-dusted, watermelon-shaped gummies. Plant-based.

Minis $9.99
Pink Lemonade Sour Blast Buddies

Sour Blast Buddies

Sour, chewy candy people in Pink Lemonade. Plant-based.

$3.49
Sour Gummy Worms

Sour Gummy Worms

The classic sour worm, rebuilt with a fraction of the sugar. Contains gelatin — not plant-based.

$3.49
Wild Berries

Wild Berries

Raspberry, strawberry and mixed berry gummies in one bag. Plant-based.

$3.49
Dream Puffs

Dream Puffs

A softer, foam-style candy for anyone who wants less chew. Plant-based.

$3.49
The Problem

Candy always meant a sugar trade-off.

Traditional gummy and sour candy packs a full day's added sugar into one small bag. SmartSweets is smartly sweetened with high-quality stevia — no artificial sweeteners, no added sugar, no sugar alcohols (erythritol, maltitol, sorbitol, xylitol).

Up to 92% less sugar per 50g versus the leading traditional candy equivalents.*

SmartSweets Sour Gummy Worms bag
Founder Tara Bosch in-store next to a SmartSweets shelf display
Founder Story

The OG low-sugar candy

"From our sweet beginnings in the kitchen of Founder Tara Bosch, SmartSweets was born from a love of candy and a mission to Kick Sugar, Keep Candy!"

Tara Bosch founded SmartSweets in 2015; the candy launched into Canadian stores in 2016.

How it works

1
Pick a SmartSweets flavor

Pick a flavor

Sour, sweet, gummy or foam — start with a $3.49 bag or a share size.

2
SmartSweets nutrition facts panel

Check the label

Every bag lists real grams of sugar and fiber — no guessing, no fine print games.

3
Bags of SmartSweets ready to go

Kick sugar, keep candy

Restock online or at any of the 55,000+ stores that already carry SmartSweets.

What to expect

Day 1

Real candy, up to 92% less sugar per 50g than traditional candy equivalents.*

Week 1

Restock the flavors you liked first — most bags are $3.49, share bags and variety packs cost more.

Month 1

Find SmartSweets at any of the 55,000+ stores across the US and Canada, or order again at smartsweets.com.

SmartSweets Cinnamon Bears bag

SmartSweets vs. traditional candy

Same craving, real numbers.

92%
less sugar per 50g vs. leading traditional candy equivalent*
55,000+
stores across the US and Canada
SugarFiberCalories
SmartSweets3g6g130
Traditional candy37g0g179

*SmartSweets Sweet Fish 50g versus leading traditional candy equivalent.

SmartSweets nutrition facts panel showing sugar and fiber

Pick your size

Same recipe, three ways to buy it — from a single bag to a full variety pack.

Candy Salad 1.8oz bag

Candy Salad

1.8oz single bag
$3.49
Candy Salad 5.3oz share bag

Candy Salad

5.3oz share bag
$9.99
Sourmelon Bites Minis box

Sourmelon Bites

Minis box
$9.99
Use Case

A Halloween bowl the whole block can share

Limited-edition Halloween candy with up to 93% less sugar than traditional candy — hand it out without the guilt, or keep it for yourself.

Shop Halloween
Halloween Gummy Worms bag
$3.49
Buy now
Halloween Sour Zombie Buddies bag
$3.49
Buy now
Halloween Mini Sweet Fish box
$19.99
Buy now

Shop the bestsellers

Real products, real prices, straight to your door.

Candy Salad bag

Candy Salad

$3.49
Buy now
Sourmelon Bites Minis box

Sourmelon Bites Minis

$9.99
Buy now
Pink Lemonade Sour Blast Buddies bag

Sour Blast Buddies

$3.49
Buy now
Cinnamon Bears bag

Cinnamon Bears

$3.49
Buy now

Frequently asked questions

How long do orders take to deliver?

"Orders are currently taking 3-5 business days to fulfill and then 1-5 business days to deliver, depending on where you live. Due to high demand, your order may take an extra 5-10 business days to arrive."

Where is Build a Box?

"Our Build a Boxes are currently unavailable. If you prefer shopping online, you can find us on Amazon. You can also use our Store Locator to find your favorite flavors near you."

Are SmartSweets plant-based?

"Our Gummy Worms, Sour Gummy Worms, and Halloween Gummy Worms contain gelatin and are not plant-based. Everything else is plant-based (vegan friendly)!"

Are SmartSweets kosher?

"Most SmartSweets are not certified kosher. At this time, Sweet Fish is the only SmartSweets flavor that is kosher certified."

How is the sugar tested?

"...we test for many types of sugar such as Fructose, Glucose, Sucrose, Lactose, Maltose, Galactose, and Isomaltose... if we didn't test sugar in this way, we would be under-declaring our grams of sugar by as much as 3 times!"