Rotten Gummy Worms
Running 63 days (since Jul 22, 2026) · original
Hook: Chewy outside, crunchy inside, and a sour punch that'll hit you in the teeth. Chewerz hit different with 11g protein, 56% less sugar, zero junk dyes.
Our version: Same phone-shot talking-to-camera-then-taste bit — a creator holds a SmartSweets bag up to frame, reads the ‘up to 92% less sugar per 50g’ line straight off it, then eats a handful on camera, no promises made.
Ten creators.
A low-sugar bag in frame, every day.
Ten creators, added two a week — posting to their own accounts, from briefs we write.
The first 5 on the shortlist
10Creators
~303Videos a month
5 wksTo a full roster
The whole program on one table
Roster10 creators2 added a week, full in five weeks. At least half US.
WhoAmbassadors from other appsUnder 2K followers, most with a past breakout. Shortlist of 5
Output~303 videos a month7 per creator per week, on dedicated brand accounts.
First videos5 proven formats3 converting ads + 2 viral posts, remade. See them
Pay$500–1,500 a monthRetainer by band, paid on time, so posting is guaranteed.
Bonus+$50 flat → Top-up to your capAt 100,000 views and 1,000,000 views, organic only, one a month.
ComplianceApproved claims onlyEvery post reviewed inside 24 hours, disclosure checked before it goes live.
Target$1 per 1,000 viewsOrganic, per account, judged weekly.
ReportingEvery MondayPer creator: posts, views, cost per 1,000 views, keep / watch / replace.
DecisionDay 90Scale the accounts under $1 per 1,000 views, replace the rest.
I have built this engine before
Same playbook, different category: I built and ran the creator engine at Tabs. The number below is organic reach across TikTok, Instagram and YouTube — not paid impressions.
100M+
Views / month
My work for Tabs — many creator accounts posting about one brand act like a wall of organic search results.
Five videos we’d remake
Real videos that already worked in the category. Converting: a paid ad the brand has kept running 30+ days or in several versions, so it is likely paying back. Viral: organic reach well above that account’s usual. We take the viral hook and the converting ending. Numbers as of 23 Sep 2026.
Rotten Gummy Worms
Running 72 days (since Jul 13, 2026) · original
Hook: Perfect Texture. Dye Free. Less Sugar. 4gr of Fiber. 2gr of Protein. AND TASTE LIKE REAL CANDY??!!
Our version: Same outdoor hand-reveal — a real hand pulls a SmartSweets bag into frame, pours a handful into the palm, and the on-screen text repeats the ‘up to 92% less sugar per 50g’ line already on the bag, no promises made.
Shameless Snacks (creator: Susie Maldonado)
Running 29 days (since Aug 25, 2026) · 2 ads use this creative and text · original
Hook: 26g of fiber in one bag of candy. 70 calories, 3g of sugar. Daily fiber, handled.
Our version: Same paid-partner countertop unboxing — a creator lines up a few SmartSweets flavors and reads the sugar number straight off each bag on camera, no promises made.
@contentbyericaa
5,280 likes on a 75-follower, 6,045-all-time-likes account (posted 1 Sep 2026) — one video is roughly 87% of the account’s entire like history · original
Hook: I finally got my hands on the viral Trader Joe’s Sour Confetti Chews 馃憖馃寛 are they actually worth the hype?
Our version: Same phone-shot hype-check format — a creator holds up a SmartSweets bag asking ‘is it actually worth the hype?’, tries it on camera, gives an honest first reaction, no promises about results.
@katchaomeow
Pinned at 48.5M views on a 212K-follower account whose other videos typically run 3K–14K views (posted 23 Oct 2024) — 3.9M likes, over 1,000× her usual · original
Hook: so crunchy and so fun to eat — kids loved it. Will you try it?
Our version: Same freeze-and-crunch bite test — a creator freezes a SmartSweets bag overnight, bites into a piece on camera for the ASMR crunch, no claims beyond the texture itself.
“Converting” is inferred from how long a brand keeps paying for an ad. No one outside the brand can see its conversion data.
Five creators we’d recruit first
Real, small, currently-active accounts, verified one by one: on-camera low-sugar food/drink reviewer, lifestyle creator, small food-review account, dental student — vlogs/fashion/studying and fitness/lifting creator. All under 2K followers. Each still goes through our vetting filters. Numbers as of 23 Sep 2026.
@thelowsugarbear
TikTok · 477 followers · on-camera low-sugar food/drink reviewer
Runs a dedicated low-sugar review account — tastes and rates low-sugar foods and drinks on camera, our exact category.
@sakizaky
TikTok · 876 followers · lifestyle creator
Posted an on-camera taste test of low/no-sugar gummy bears for a diabetes-aware audience — exactly the honest, everyday review style we want.
@thefoodiereports
TikTok · 75 followers · small food-review account
New food-review page doing on-camera taste tests, including a zero-sugar gummy bear review — small, hungry for content, on brand.
@secretaccandyy
TikTok · 951 followers · dental student — vlogs/fashion/studying
Dental student posting everyday vlogs and lifestyle content on camera — a built-in, credible reason to care about lower-sugar candy.
@myr.fit
TikTok · 1883 followers · fitness/lifting creator
Lifting-focused account that also posts on-camera low-sugar gummy taste tests — the fitness audience already picking lower-sugar snacks.
The model in one screen
Retainer pay for monthly production — 7 videos per creator per week, about 30 a month.
Videos / week
US — premiumUS-based · the on-camera anchors
7videos/wk
US — standardthe economical US band
7videos/wk
International — on camerawhere English is strong
7videos/wk
International — facelessno on-camera · the bottle on screen
10videos/wk
Fixed feeFee rangeBonus headroomCap: fee + bonus
50%+Composition
At least half US, varied ages.
+1 / +1Growth
One US and one international added each month, holding that ratio.
$1,500Cap
Fee plus bonus for a US premium slot; $1,000 for every other band.
We start with ten
Ten creators, added two a week — enough faces to cover the personas and enough volume that hook performance reads week over week instead of anecdotally, and one creator’s slow month doesn’t look like a trend.
The roster fills in five weeks
USINT
Week 1USINT
Week 2USINT
Week 3USINT
Week 4USINT
Week 5Posting to their own accounts, on their own faces, from briefs we write.
Days 1–2 per account
Warm up
Each new account follows ~30 accounts in the niche and scrolls like a normal user for 24–48 hours before posting.
Month 1
Recruit + trial
Shortlist, test briefs, claims training, lock the roster.
Test rule: the same video on 10 accounts. If 3 break out, the content works.
Month 2
Produce + learn
Ship weekly, score creators, whitelist the winners into paid.
Month 3
Scale or refine
Keep winners, replace weak slots, judge against the ceilings.
Decision gate after 90 days
What you get every Monday
One sheet, every creator on it, sorted by cost per 1,000 views. Keep, watch or replace is decided from the numbers, not from how a video felt.
Videos posted284+12%
Organic views11.7M+31%
Cost / 1,000 views$0.90target $1
Breakouts (≥10×)113.9% of posts
Claims flags2fixed < 24h
| # | Creator | Band | Posts | Median | Best | CPM | Bonus | Status |
|---|---|---|---|---|---|---|---|---|
| 1 | Creator 01 | US · prem | 28 | 2.4K | 3.1M | $0.40 | $700 | Keep |
| 2 | Creator 02 | US · std | 28 | 1.8K | 1.2M | $0.75 | $50 | Keep |
| 3 | Creator 03 | Intl · cam | 27 | 1.2K | 640K | $0.95 | — | Keep |
| 4 | Creator 04 | Intl · faceless | 40 | 900 | 31K | $1.30 | — | Watch |
| 5 | Creator 05 | US · std | 21 | 310 | 4.2K | $4.10 | — | Replace |