SmartSweets · a concept by Danilo Vicioso

Meet Our Founder, Tara

"I've always had a love affair with candy. I started SmartSweets when I recognized I wanted to change my relationship with candy after experiencing the negative effects excess sugar has on our health. I tried to eat less sugar, but that only led me to crave candy even more, sparking my quest to Kick Sugar, Keep Candy! After spending months recipe testing in my kitchen with a gummy bear mould from Amazon, I innovated the first delicious candy — without all the sugar."

Tara Bosch, Founder — SmartSweets, founded 2015

Candy Salad · $3.49 Shop now

Our Journey

2015

Tara dropped out of college with a vision to create the first candy that kicks sugar.

2016

SmartSweets launched into Canadian stores, with Tara herself making deliveries!

2018

We expanded to the US, landing on shelves at Whole Foods Market.

2018–2025

We kept kicking sugar out of candy, reinventing nostalgic favorites with a rainbow of flavors — Sweet Fish, Sour Blast Buddies, Peach Rings and more.

SmartSweets Pink Lemonade Sour Blast Buddies bag

2024

In a dream partnership with Barbie®, we launched our limited-edition Pink Lemonade Dream candy.

SmartSweets Fruit Flavored Snacks Berry Medley box

2026

Our Kick Sugar mission expanded into the Fruit Snacks aisle with the launch of two Fruit Flavored Snacks mixes.

Kick Sugar
Keep Candy

We love candy too! But we don't love all the sugar. SmartSweets is the first candy you can feel good about, with up to 92% less sugar per 50g versus the leading traditional candy equivalents.*